By Patrick Ochei
Popular processed food known as Checkers Custard, manufactured and packaged by Checkers Africa Limited, on Friday, 6th May, 2022, unveiled a renowned Nollywood Superstar, Mr. Mike Ezuruonye as the Brand Ambassador of the product.
Presenting the movie maestro before the press and distributors, the Managing Director, Mr. Karan Checkers said, the endorsement started as a result of Ezuruonye’s 2018 movie titled “Lagos Real Fake Life” which made a lot of significance to the coming on board of Checkers Custard from the stable of Checkers Africa Limited.
According to the MD, “It has always been Checkers custom to bring people from all walks of life to celebrate quality. This event is all about the Checkers Africa family affair, because every participant is a stakeholder in the beautiful story unfolding here.
“Mike Ezuruonye represents all that we stand for which is uncompromising quality, consistently. He has got the talent, the attention and the numbers. We welcome him as our Brand Ambassador.
“As a real custard in our category, we wanted somebody that is very famous and Mike Ezuruonye came to mind. Quality is one thing that stands us out – quality in raw materials and quality in manufacturing techniques. We are the most quality conscious company and so we enjoin you to enjoy Checkers Custard with all your family members.
“In furtherance of Checkers Africa’s self-appointed resolve to providing quality nutrition for all Nigerians, Checkers Custard that first came in vanilla flavour, the banana and milk custard, is happy to be brought to you in the very new, exciting and equally satisfying flavour – the Checkers Custard Choco, or if you like, the Checkers Custard Chocolate 4-in-1. Still premium, still accessible to all and still first choice custard for combining such complementing foods as akara, okpa, moi moi, plantain and so on; and still in pocket-friendly refills and sachets.
“As we present our Checkers Custard Brand Ambassador, we want to let you know that Mike Ezuruonye has got the talent, the attention and the numbers. He represents all that we stand for in fineness and quality and so we welcome him to join the Checkers Africa Family to drive the market as our Brand Ambassador.
“With the active participation of Mike Ezuruonye, Checkers Custard will once again wow Nigerians – a partnership that will touch every household across the length and breadth of the country in our usual fashion – a mix of nourishment and super contents; satisfying, filling and topnotch.
“With a sense of gratitude and reverence, the entire management of Checkers Africa Limited, present to you, our Brand Ambassador, actor, model and media entrepreneur, Mike Ezuruonye”, the MD excitedly announced.
Signing the Ambassador’s Deal, Mike Ezuruonye echoed his acceptance of the offer by saying yes to the deal, adding that “I love custard, it’s one of my favourites.
In an interview with newsmen after the unveiling ceremony, the movie personality said, “I am happy to take up this assignment. I am now a proud member of the Checkers Africa Family.
“Those of you who know me know that I resonate with quality and standard. I am a custard person, this is verifiable from my colleagues in Nollywood. But this is something different. Checkers Custard has got unique flavours, nutrients and powerful taste.
“Checkers is a custard that has spoken well for itself in the market in terms of quality, packaging, presentation and everything. Being in this family, we now have a train that doesn’t know how to stop.
“And so, on behalf of Checkers Custard, we will keep moving forward. I call on the consumer public to put their money where their mouth is. I am proud to be a partner with Checkers Custard to take this quality to the next level”, Ezuruonye posited.